Eco-design is considered a complex process and perceived as a constraint by firms. But it aims to balance environmental and economic requirements in product development.
More (in French) cad164_pp52-56
cad-magazine • N° 164 • Novembre-Décembre 2011
Eunika Mercier-Laurent will give a talk on
Tour du monde of successful innovative practice
November 24 2011
@ Epita Paris
in the framework of Forum Atena
Slides available here
Redefining Innovation
by Sheridan Tatsuno, Dreamscape Global
Eunika Mercier-Laurent does a yeoman job of reviewing innovation strategies and types of innovation around the world, which helps newcomers and experts alike to place their ideas of innovation into a broader context. As a Silicon Valley serial entrepreneur and a Japan watcher, I find her framework useful for thinking about new ways to innovate since it’s easy to get lost in the details when launching new ventures. In particular, the idea of co-innovating with clients is particularly useful in order to overcome the tradition bias of technology-, product- and service-push strategies. Among venture capitalists (VCs) and angel investors, technology alone is insufficient since over 80% of VC-funded startups fail.
To raise funding and survive, entrepreneurs must validate their products, services and business models with customers before refining and marketing them.
Recently, the concept of lean startups has become popular, but it too may be a fad reflecting the bias toward “fast-flip” (quick acquisition) strategies and social media startups. Eunika’s diagram of the Silicon Valley startup process is useful for understanding our thinking.
on
http://www.innovationamerica.us/index.php/innovation-daily/16806-innovation-ecosystems
available on amazon
More than ever, the capacity to innovate is a fundamental resource of organizations as well as the true wealth of a society. To contribute fully to the prosperity of an organization, region or country, the innovation process – which is not only technology-based – requires the implementation of knowledge dynamics between domains that are often treated in isolation. This dynamic is based on a synergy between humans and intelligent machines. More broadly, ‘knowledge innovation’ is based on a combination of knowledge, imagination and experience, the ability to transcend the boundaries between domains, to make linkages and operate as interdependent parts. Ecosystems of innovation include diverse facets with a global, holistic and systems approach. It brings out the concept of “e-co-innovation”, which – far from being a fad – brings a better understanding of the successful transition from idea to reality and ultimate value.” – back cover of Les Ecosystemes de l’Innovation
On invitation of Gérard Péliks, Président of Security Workshop of ATENA Forum
http://www.forumatena.org/?q=node/317
drow and dedication took place during the conference on “Where is the cybersociety, champ de mines ou bateaux ivre ?”
Invited by Christian Rey le Directeur de Marseille Innovation
Les Écosystèmes de l’Innovation is available at Lavoisier.
